14 years designing fintech products that ships, scales, and sticks
From accounting platforms and neobanks to crypto exchanges and European Digital Identity solutions, I design where finance, technology, and user experience intersect.
Selected work
Hyperbeat
Crypto neobank
A crypto-powered neobank with 2,000 users and over $2M in volume. As Head of Design, I designed and led end-to-end product experience implementation, from onboarding to credit line management and trading interface.
View project
→
Quiver
Crypto futures exchange
A crypto futures exchange with $500M in cumulative trading volume. As Head of Design & Product, I led product strategy and designed the UI/UX of the entire platform, from advanced order panels to trading tournaments.
View project
→
Identry
Self sovereign identity solution
A blockchain-based Self-Sovereign Identity (SSI) platform for government and enterprise clients. As Design Director at Ledger Leopard, I led the product vision and designed the complete platform experience.
View project
→
Tykn
Digital identity wallet
An award-winning digital identity solution for secure, tamper-proof identity verification and authentication. As Lead Designer at this startup, I led the design direction and validated the “invisible” conversational UI experience.
View project
→
The Art Exchange
Fine art tokenization platform
A platform for tokenizing and leasing fine art. I defined the product architecture, designed the user experience, and helped shape the brand identity.
View project
→
Pon.Bike
Global bicycle dealership platform
Unified B2B dealer portal for Pon.Bike Group’s premium bicycle brands including Gazelle, FOCUS, and Santa Cruz. As UX Lead, I led a 20-person team to create a platform for thousands of global dealers.
View project
→
Lendle
Permissionless money market
The leading lending protocol on Mantle, built from zero. As Head of Design & Growth, I led product, branding, UX, and growth strategy.
View project
→
About me
I’m Crys, a product design director with 14 years of experience bridging finance, design, and technology across the end-to-end lifecycle of fintech, DeFi, and digital identity products. I specialize in turning regulatory constraints, complex workflows, and dense data into simple experiences.
Currently, I’m Head of Design, Country Manager at TrustTech, where I consult and design EUDI (European Digital Identity) solutions for financial, government, and healthcare institutions. I’ve also incorporated and oversee the operations of the Vietnamese branch office.
Before crypto, I spent years leading design teams in enterprise and SaaS. At Exact, the Netherlands’ top accounting software company, I defined UX strategies for their next-gen cloud platform, integrating AI-powered reconciliation, PSD2 open banking, and e-invoicing standards. At Ledger Leopard, I consulted on blockchain-powered solutions for Dutch government agencies and enterprise clients, working on real-world applications like decentralized identity (SSI), asset tokenization, on-chain logistics. Earlier, at Youwe, I led e-commerce UX for brands like Grolsch, Staples, Royal Dutch Gazelle, and Spinnin’ Records.
I work across corporate Web2 environments and the fast-moving world of crypto. From shaping brands and products at scale to doing hands-on Figma, pitch decks, partnership negotiations, Twitter/X engagement tactics, and Discord moderation in the same day. I raise funds, grow communities, and ship products with tangible value to users.
I’m based in Amsterdam and work globally. I value clarity, momentum, and ownership. I believe the future of finance gets built by those who understand both on-chain possibilities and off-chain disciplines.
Earlier in my career, I led design work for enterprise, SaaS, government, and consumer brands. At Accenture and digital agency Youwe, I designed digital experiences for organizations including Dutch government agencies, Staples, Spinnin' Records, SNS Bank, Grolsch, and Royal Dutch Gazelle.
I combine strategic thinking with hands-on execution, moving comfortably between product strategy, UX, design leadership, and delivery. I’m particularly effective in complex domains where business requirements, emerging technology, and user needs intersect, and where products need to move from strategy to something that actually ships.
I’m based in Amsterdam and work globally, with a particular focus on fintech, DeFi, and digital identity.
Crys Nguyen
Contact
Telegram
Social
14 years designing fintech products that ships, scales, and sticks
From accounting platforms and neobanks to crypto exchanges and European Digital Identity solutions, I design where finance, technology, and user experience intersect.
Selected work
Hyperbeat
Crypto neobank
A crypto-powered neobank with 2,000 users and over $2M in volume. As Head of Design, I designed and led end-to-end product experience implementation, from onboarding to credit line management and trading interface.
View project
→
Quiver
Crypto futures exchange
A crypto futures exchange with $500M in cumulative trading volume. As Head of Design & Product, I led product strategy and designed the UI/UX of the entire platform, from advanced order panels to trading tournaments.
View project
→
Identry
Self sovereign identity solution
A blockchain-based Self-Sovereign Identity (SSI) platform for government and enterprise clients. As Design Director at Ledger Leopard, I led the product vision and designed the complete platform experience.
View project
→
Tykn
Digital identity wallet
An award-winning digital identity solution for secure, tamper-proof identity verification and authentication. As Lead Designer at this startup, I led the design direction and validated the “invisible” conversational UI experience.
View project
→
The Art Exchange
Fine art tokenization platform
A platform for tokenizing and leasing fine art. I defined the product architecture, designed the user experience, and helped shape the brand identity.
View project
→
Pon.Bike
Global bicycle dealership platform
Unified B2B dealer portal for Pon.Bike Group’s premium bicycle brands including Gazelle, FOCUS, and Santa Cruz. As UX Lead, I led a 20-person team to create a platform for thousands of global dealers.
View project
→
Lendle
Permissionless money market
The leading lending protocol on Mantle, built from zero. As Head of Design & Growth, I led product, branding, UX, and growth strategy.
View project
→
About me
I’m Crys, a product design director with 14 years of experience bridging finance, design, and technology across the end-to-end lifecycle of fintech, DeFi, and digital identity products. I specialize in turning regulatory constraints, complex workflows, and dense data into simple experiences.
Currently, I’m Head of Design, Country Manager at TrustTech, where I consult and design EUDI (European Digital Identity) solutions for financial, government, and healthcare institutions. I’ve also incorporated and oversee the operations of the Vietnamese branch office.
Before crypto, I spent years leading design teams in enterprise and SaaS. At Exact, the Netherlands’ top accounting software company, I defined UX strategies for their next-gen cloud platform, integrating AI-powered reconciliation, PSD2 open banking, and e-invoicing standards. At Ledger Leopard, I consulted on blockchain-powered solutions for Dutch government agencies and enterprise clients, working on real-world applications like decentralized identity (SSI), asset tokenization, on-chain logistics. Earlier, at Youwe, I led e-commerce UX for brands like Grolsch, Staples, Royal Dutch Gazelle, and Spinnin’ Records.
I work across corporate Web2 environments and the fast-moving world of crypto. From shaping brands and products at scale to doing hands-on Figma, pitch decks, partnership negotiations, Twitter/X engagement tactics, and Discord moderation in the same day. I raise funds, grow communities, and ship products with tangible value to users.
I’m based in Amsterdam and work globally. I value clarity, momentum, and ownership. I believe the future of finance gets built by those who understand both on-chain possibilities and off-chain disciplines.
Earlier in my career, I led design work for enterprise, SaaS, government, and consumer brands. At Accenture and digital agency Youwe, I designed digital experiences for organizations including Dutch government agencies, Staples, Spinnin' Records, SNS Bank, Grolsch, and Royal Dutch Gazelle.
I combine strategic thinking with hands-on execution, moving comfortably between product strategy, UX, design leadership, and delivery. I’m particularly effective in complex domains where business requirements, emerging technology, and user needs intersect, and where products need to move from strategy to something that actually ships.
I’m based in Amsterdam and work globally, with a particular focus on fintech, DeFi, and digital identity.
Crys Nguyen
Contact
Telegram
Social
14 years designing fintech products that ships, scales, and sticks
From accounting platforms and neobanks to crypto exchanges and European Digital Identity solutions, I design where finance, technology, and user experience intersect.
Selected work
Hyperbeat
Crypto neobank
A crypto-powered neobank with 2,000 users and over $2M in volume. As Head of Design, I designed and led end-to-end product experience implementation, from onboarding to credit line management and trading interface.
View project
→
Quiver
Crypto futures exchange
A crypto futures exchange with $500M in cumulative trading volume. As Head of Design & Product, I led product strategy and designed the UI/UX of the entire platform, from advanced order panels to trading tournaments.
View project
→
Identry
Self sovereign identity solution
A blockchain-based Self-Sovereign Identity (SSI) platform for government and enterprise clients. As Design Director at Ledger Leopard, I led the product vision and designed the complete platform experience.
View project
→
Tykn
Digital identity wallet
An award-winning digital identity solution for secure, tamper-proof identity verification and authentication. As Lead Designer at this startup, I led the design direction and validated the “invisible” conversational UI experience.
View project
→
The Art Exchange
Fine art tokenization platform
A platform for tokenizing and leasing fine art. I defined the product architecture, designed the user experience, and helped shape the brand identity.
View project
→
Pon.Bike
Global bicycle dealership platform
Unified B2B dealer portal for Pon.Bike Group’s premium bicycle brands including Gazelle, FOCUS, and Santa Cruz. As UX Lead, I led a 20-person team to create a platform for thousands of global dealers.
View project
→
Lendle
Permissionless money market
The leading lending protocol on Mantle, built from zero. As Head of Design & Growth, I led product, branding, UX, and growth strategy.
View project
→
About me
I’m Crys, a product design director with 14 years of experience bridging finance, design, and technology across the end-to-end lifecycle of fintech, DeFi, and digital identity products. I specialize in turning regulatory constraints, complex workflows, and dense data into simple experiences.
Currently, I’m Head of Design, Country Manager at TrustTech, where I consult and design EUDI (European Digital Identity) solutions for financial, government, and healthcare institutions. I’ve also incorporated and oversee the operations of the Vietnamese branch office.
Previously, I led UI/UX teams and designed complex fintech and DeFi products across accounting, digital banking, and crypto trading. At Exact, the Benelux’s leading accounting SaaS company, I defined the UX strategy for its next-generation cloud platform serving 675,000 Dutch SMEs, including initiatives around AI-powered reconciliation, PSD2 open banking, and e-invoicing. In Web3, I worked on products including Hyperbeat, a crypto neobank, and Quiver, a crypto futures exchange with over $500M in trading volume and 20K users.
Earlier in my career, I led design work for enterprise, SaaS, government, and consumer brands. At Accenture and digital agency Youwe, I designed digital experiences for organizations including Dutch government agencies, Staples, Spinnin' Records, SNS Bank, Grolsch, and Royal Dutch Gazelle.
I combine strategic thinking with hands-on execution, moving comfortably between product strategy, UX, design leadership, and delivery. I’m particularly effective in complex domains where business requirements, emerging technology, and user needs intersect, and where products need to move from strategy to something that actually ships.
I’m based in Amsterdam and work globally, with a particular focus on fintech, DeFi, and digital identity.
Crys Nguyen
Contact
Telegram
Social